adidas

The objective was to make an approach to the regular women; those who study, work and have fun with their friends and finds the time to train just for fun, relaxing or health. Inviting them to share their excuses and changing those to become the fuel for their training.

TB_adidas_MiExcusa_WireframesTB_adidas_MiExcusa_Wireframes
TB_adidas_MiExcusa_AllKVs2x1_V2TB_adidas_MiExcusa_AllKVs2x1_V2
TB_adidas_MiExcusa_MupisBus_2x1_1x2TB_adidas_MiExcusa_MupisBus_2x1_1x2
TB_adidas_MiExcusa_Valla_2x1TB_adidas_MiExcusa_Valla_2x1

We focused on action images of the assets and props for all the retail formats. 

TB_adidas_MiExcusa_RETAIL_Window_V4TB_adidas_MiExcusa_RETAIL_Window_V4
TB_adidas_MiExcusa_TableTentsTB_adidas_MiExcusa_TableTents
TB_adidas_MiExcusa_ShoetagTB_adidas_MiExcusa_Shoetag

For the digital content we kept the conversation with the assets to
increase the engagement.

TB_adidas_MiExcusa_MacBook_V5TB_adidas_MiExcusa_MacBook_V5
TB_adidas_MiExcusa_MacBook_V4TB_adidas_MiExcusa_MacBook_V4