Aeris, a well-known and respected company in machine-to-machine (M2M) communications, needed to head a rapidly expanding pack of industry influencers in the emerging Internet of Things (IoT) ecosystem. A strong communications foundation with a cohesive narrative cemented their place as a leader in Machine-to-Machine (M2M) communications and, as IoT evolved, helped redefine their positioning. Built on a foundation by crafting a favorable profile among key influencers with ambitious parallel vertical campaigns in healthcare, automotive, and fleet management industries. Campaigns were flexible enough to allow for the development of creative, proactive outreach and newsjacking.
 
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