IQVIA: Making An Impact Without a News Pipeline

A proactive awareness campaign was designed for the company’s Integrated Global Compliance unit without a new pipeline to drive the program cadence. In the end, we generated over 40 earned articles and bylines for its pharmacovigilance and regulatory technology in just six months, leading all the company’s business units in PR-driven content. Most of the coverage came from key technology and trade media bylines.

RESULTS

Inside Big Data — Four Ways AI Can Positively Impact Pharmaceutical Development
Contract Pharma — Solving Compliance Challenges and Beyond with Natural Language Processing
DataVersity — How Automation, AI, and Data Integration are Transforming the Pharmaceutical Industry
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