QuintessenceLabs: Putting Quantum Cybersecurity on the Map

Australian-based QuintessenceLabs, a pioneer in quantum cybersecurity, was looking to increase awareness and market share. A comprehensive communications program helped put the company and the emerging field of quantum cybersecurity on the map. The strategy was a blend of media relations, analyst relations, thought leadership, SEO optimization and social media to highlight the company’s advanced quantum-resilient data protection capabilities.

RESULTS

Increased annual media coverage by 25%
Increased website traffic by 30%
A coveted TEDx speaking slot garnering over 1.3 million online views
A 2018 World Economic Forum Technology Pioneer Award
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